Iogurts Crumble — Rubén Álvarez

Packaging

Chocolatier Rubén Álvarez has created a new range of yogurts, breaking away from the norm imposed by the conventional industry. The yogurts are presented in a cylindrical pot of rigid cardboard covered on the inside with a metallic effect paper.

The cylinder is sealed with white silicon to maintain the purity of the interior and from the upper part hangs a string in different colours depending on the flavour. The string is held in place by a sticker indicating the name of the fruit and, when pulled, the string breaks the lacquer to open the pack.

The metallic lid shows the ingredients, the use-by date and the chef’s signature, thereby making the contents of the pot the protagonist. The range includes four different products.

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