Mas Uniformes
Branding
Mas Uniformes is a workwear shop with its own brand, recognised as a benchmark in the hospitality sector. To mark its 75th anniversary, Mas Uniformes commissioned us to design its corporate identity.
The logo design is simple: we started from a sans-serif typeface and opened up the counter of the “A” by lowering the crossbar to the height of the “S”. In this way, we gave it a stronger base, personalised it and enlarged its counter, making it easier to reproduce at small sizes and, above all, on textile labels.
We also designed the 75th anniversary logo, which is a synthesis of a dressmaker’s measuring tape.
We also designed a seal as an element of the identity, in order to highlight the brand’s history and the city it belongs to. As a result, we obtained a symmetrical composition that creates a circle.
To communicate the 75th anniversary, we created an object piece containing the dressmaker’s measuring tape, from which the idea for the commemorative logo originates.
