{"id":14719,"date":"2026-03-20T11:15:10","date_gmt":"2026-03-20T10:15:10","guid":{"rendered":"https:\/\/zoo.ad\/projects\/mas-uniformes\/"},"modified":"2026-10-19T14:40:30","modified_gmt":"2026-10-19T12:40:30","slug":"mas-uniformes","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/en\/projects\/mas-uniformes\/","title":{"rendered":"Mas Uniformes"},"content":{"rendered":"\t\t
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Mas Uniformes<\/h1>\n\t\t\t\t\t

Branding<\/h2>\n\t\t
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Mas Uniformes is a workwear shop with its own brand, recognised as a benchmark in the hospitality sector. To mark its 75th anniversary, Mas Uniformes commissioned us to design its corporate identity.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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The logo design is simple: we started from a sans-serif typeface and opened up the counter of the \u201cA\u201d by lowering the crossbar to the height of the \u201cS\u201d. In this way, we gave it a stronger base, personalised it and enlarged its counter, making it easier to reproduce at small sizes and, above all, on textile labels.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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We also designed the 75th anniversary logo, which is a synthesis of a dressmaker\u2019s measuring tape.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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We also designed a seal as an element of the identity, in order to highlight the brand\u2019s history and the city it belongs to. As a result, we obtained a symmetrical composition that creates a circle.<\/p>\n\t\t\n<\/div>\n

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To communicate the 75th anniversary, we created an object piece containing the dressmaker\u2019s measuring tape, from which the idea for the commemorative logo originates.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding<\/p>\n","protected":false},"featured_media":14093,"template":"","meta":{"_acf_changed":false},"tipus":[65],"class_list":["post-14719","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding"],"acf":{"credits":""},"yoast_head":"\nMas Uniformes | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Mas Uniformes is a workwear shop with its own brand, recognised as a benchmark in the hospitality sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/en\/projects\/mas-uniformes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mas Uniformes | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Mas Uniformes is a workwear shop with its own brand, recognised as a benchmark in the hospitality sector.\" \/>\n<meta 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