{"id":14781,"date":"2020-02-26T15:24:26","date_gmt":"2020-02-26T14:24:26","guid":{"rendered":"https:\/\/zoo.ad\/projects\/el-sabor-de-la-montana-magica-lescaleta\/"},"modified":"2026-10-19T14:41:44","modified_gmt":"2026-10-19T12:41:44","slug":"el-sabor-de-la-montana-magica-lescaleta","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/en\/projects\/el-sabor-de-la-montana-magica-lescaleta\/","title":{"rendered":"El sabor de la monta\u00f1a m\u00e1gica \u2014 L\u2019Escaleta"},"content":{"rendered":"\t\t
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El sabor de la monta\u00f1a m\u00e1gica \u2014 L\u2019Escaleta<\/h1>\n\t\t\t\t\t

Editorial design<\/h2>\n\t\t
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L'Escaleta is a restaurant with two Michelin stars located in Cocentaina, a small municipality of Alicante (Spain), next to Sierra de Mariola, with a humble and sincere cuisine very linked to the territory. The book tells the story of a family project with generational change, a story born 40 years ago.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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The format of the book is developed at 9 levels, coinciding with the story based on 9 key concepts - ingredients - in the history of the restaurant's cuisine; and at the same time with the 9 characters that contain the word \"L'Escaleta\".<\/p>\n\t\t\t\t\t\"Llibre\t\t\n<\/div>\n\n<\/div>\n

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Chef Kiko Moya and sommelier Alberto Redrado are the authors of the text, which combines stories, recipes and pairings. We use two typefaces throughout the book: a serif for the first-person story and a dry-stick for the expository text.\u00a0We create a format of recipe where each part of the dish is referenced with its process and its ingredients at the same time.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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We wanted the design of the book to be close and transparent, following the values of their kitchen and their way of doing it. We have designed a \"raw\" object-book, which dispenses with hard and sturdy covers and opts for soft white covers.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The absence of covers leaves the rustic binding sewn at sight, the guts of the book. It comes in a semi-rigid box that protects the book, in the form of a folder.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Awards<\/u><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Laus 2020 \u2014 Bronze
Complete book

ADCE 2020 - Nomination
Design\/Editorial Design<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Editor: Abalon Books<\/a>
Photography: Mariano Herrera<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Editorial design<\/p>\n","protected":false},"featured_media":6334,"template":"","meta":{"_acf_changed":false},"tipus":[69],"class_list":["post-14781","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-editorial"],"acf":{"credits":"Editor: Abalon Books<\/a>
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