{"id":14785,"date":"2020-02-17T12:41:00","date_gmt":"2020-02-17T11:41:00","guid":{"rendered":"https:\/\/zoo.ad\/projects\/melissa-coppel\/"},"modified":"2026-10-19T14:41:49","modified_gmt":"2026-10-19T12:41:49","slug":"melissa-coppel","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/en\/projects\/melissa-coppel\/","title":{"rendered":"Melissa Coppel"},"content":{"rendered":"\t\t
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\n \t\t\t\"Melissa\t\t\n<\/section>\n
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Melissa Coppel<\/h1>\n\t\t\t\t\t

Branding, Packaging & Web<\/h2>\n\t\t
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Melissa Coppel is one of the chocolate chefs with most international recognition in the fields of patisserie and chocolate. In 2016, she opened a school in Las Vegas, and she asked us to create the design of her brand, the packaging, and the web where she will sell her creations.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Inspired by the twilight atmosphere of Las Vegas, where the chef lives and where her project is born, we create a universe of colours and lights that carry us to the show and glamour lived in the streets of the city.<\/p>\n\t\t\t\t\t\"Melissa\t\t\n<\/div>\n\n<\/div>\n

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An horizontal dividing line very defined remembers the horizon of the sky and gives us a strong personality in all the line of packaging. The vivid colors, combined with\u00a0twinkling, are combined with golden metal elements that refer to the luxury and the quality of the product.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The packaging range is formed by different models of rigid boxes and paper-covered canisters. The brilliant stamping contrasts with the matt finishing of all the packs.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The bags of the boutique are colourless on the outer side, only a golden dotted line breaks the uniformity of the white. We reserved the explosion of color for the inner part of the bags.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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The logotype, designed after a typography with character, contrasted, and with well-marked serif, is accompanied by a system of stamps that help us to emphasize different aspects of the brand. One of them is the monogram formed after the initials M and C, that remind us the shape of a heart and provide an extra dose of femininity and delicateness. The other stamp is a synthesis of the typical sign of Las Vegas and emphasizes the origin of the place where everything is born.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Fotograf\u00eda: Ivan Raga<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding, Packaging & Web<\/p>\n","protected":false},"featured_media":6203,"template":"","meta":{"_acf_changed":false},"tipus":[65,66,75],"class_list":["post-14785","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging","tipus-website"],"acf":{"credits":"Fotograf\u00eda: Ivan Raga<\/a>"},"yoast_head":"\nMelissa Coppel | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Melissa Coppel is one of the chocolate chefs with most international recognition in the fields of patisserie and chocolate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/en\/projects\/melissa-coppel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melissa Coppel | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Melissa 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