{"id":14895,"date":"2016-09-23T17:35:32","date_gmt":"2016-09-23T15:35:32","guid":{"rendered":"https:\/\/zoo.ad\/projects\/naming-vol-1\/"},"modified":"2026-10-19T14:43:37","modified_gmt":"2026-10-19T12:43:37","slug":"naming-vol-1","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/en\/projects\/naming-vol-1\/","title":{"rendered":"Naming vol. 1"},"content":{"rendered":"\t\t
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Naming vol. 1<\/h1>\n\t\t\t\t\t

Naming<\/h2>\n\t\t
\n \n<\/div>\n\n<\/div>\n\n<\/section>\n
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Architecture and interior design studio.<\/h5>\n\t\t\t\t\t

Understood in the context of being remarkable, of standing out from the rest, with marked, recognisable qualities. Short, forceful word but with a gentle, agreeable sonority. Even though it is identified as a word with Spanish origins, it is does not sound strange in other languages.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Physiotherapy centre.<\/h5>\n\t\t\t\t\t

The name reminds us of the word \u2018activity\u2019 and originates from the Latin actus<\/em>, meaning movement. It is pronounced phonetically and is pleasant while also being direct, fresh and dynamic, adjectives associated with physiotherapy.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Line of packaging for the brand Alpino.<\/h5>\n\t\t\t\t\t

Naming for handicraft kits presented in a gift pack format, containing everything needed to start an artistic technique, including instructions and a video tutorial.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Physiotherapy centre.<\/h5>\n\t\t\t\t\t

The verb amainar<\/em> has a dual meaning in Catalan: \u2018the lessening of the wind and rain\u2019 and \u2018to calm\u2019. Phonetically, it is soft, pleasant and soothing, connoting wellbeing.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Online grocery shopping service.<\/h5>\n\t\t\t\t\t

The result of modernising the traditional colmado<\/em> (grocery shop) through a play on the word \u2018cool\u2019, with its dual connotations of freshness and modernity. The term colmado<\/em>, which also means \u2018crowded\u2019, has been used as a synonym for the supply of diverse products.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Cycling and duathlon equipment shop.<\/h5>\n\t\t\t\t\t

Comes from cicle<\/em> (another way of saying bicycle in Catalan) and cicl\u00f3<\/em> (cyclone), in reference to velocity, as well as creating a rhyme with the description \u2018bicicletes i duatl\u00f3\u2019 (bikes and duathlon).<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Energy efficiency and mechatronics company.<\/h5>\n\t\t\t\t\t

The name arises from the union of the two terms.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Standard measurements for the most widely used marketing containers in the world.<\/h5>\n\t\t\t\t\t

The name introduces us to and explains the business. It is fresh and surprising, easy to pronounce and international, as well as possessing rich graphic potential.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Handicraft products complemented by an online community of tutorials, exchanges and creative tips.<\/h5>\n\t\t\t\t\t

Inspiration influences creation and we personalised this concept with two \u2018n\u2019s.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Furniture and home accents brand.<\/h5>\n\t\t\t\t\t

The very name describes it. It aims to connote a current, modern name by contracting the words mola<\/em> + forma<\/em> (\u2018it rocks\u2019 + form). Moloform is the brand which designs cool products for the home with original shapes.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Brand selling slightly damaged products.<\/h5>\n\t\t\t\t\t

Acronym formed by the words oferta<\/em> + toc<\/em> + stock (bargain + knock + stock), with the latter denoting the agility of immediate service and product availability. The sound is reminiscent of ofert\u00f3n<\/em> (a huge bargain). Phonetically, it is not definable as Catalan, Castilian or English.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Mobile application company.<\/h5>\n\t\t\t\t\t

Play + -teria<\/em>, a common suffix for shops in Spanish and Catalan, unite to form the name of the company specialising in games for mobile devices.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Seating magazine.<\/h5>\n\t\t\t\t\t

Sit<\/em> is short, clear and has a pleasant sonority as well as having a clear connection to the content. It was chosen as the magazine name for the public seating brand Figueras.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Pack of chocolate moulds in the shape of a snow fractal.<\/h5>\n\t\t\t\t\t

The union of the two words snow + mold clearly describes the contents of the pack and creates a visually and phonetically balanced composite in which the forms of the adjacent \u2018w\u2019 and \u2018m\u2019 were blended for a highly attractive result.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Desserts with fairy tale names.<\/h5>\n\t\t\t\t\t

The name comes from a Spanish expression with a meaning similar to \u2018like something out of a storybook\u2019. The very long recipes presented with an explanatory introduction each have a title which can be interpreted as the title of a story.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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