{"id":14716,"date":"2026-07-15T08:50:00","date_gmt":"2026-07-15T06:50:00","guid":{"rendered":"https:\/\/zoo.ad\/projects\/pecador-jubany\/"},"modified":"2026-10-19T14:37:01","modified_gmt":"2026-10-19T12:37:01","slug":"pecador-jubany","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/pecador-jubany\/","title":{"rendered":"Pecador \u2014 Jubany"},"content":{"rendered":"\t\t
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Pecador \u2014 Jubany<\/h1>\n\t\t\t\t\t

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Nandu Jubany nos encarga la creaci\u00f3n de la identidad de Pecador, su restaurante en Formentera. Un proyecto nocturno, hedonista y sensorial, donde la cocina, el deseo, el fuego y la tentaci\u00f3n construyen una experiencia intensa y altamente reconocible.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Pecador nace como un lugar para vivir la noche. Un espacio donde la gastronom\u00eda no se explica \u00fanicamente a trav\u00e9s del producto, sino tambi\u00e9n a trav\u00e9s de la atm\u00f3sfera, la luz, el vino, la m\u00fasica y la complicidad. A partir del naming, desarrollamos una identidad directa y sugerente, entre el ritual y la transgresi\u00f3n, entre la elegancia y la oscuridad.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La luz roja se convierte en un elemento esencial del proyecto. En la fachada, en el interior y especialmente en la higuera iluminada, el rojo activa el espacio y lo transforma en una escena nocturna, c\u00e1lida y magn\u00e9tica. La higuera se convierte en un elemento monumental dentro de la comunicaci\u00f3n del espacio: da la bienvenida a los clientes y anticipa el car\u00e1cter del restaurante. Era un punto clave del proyecto y pudimos intervenirlo con absoluta libertad, convirti\u00e9ndolo en una de las im\u00e1genes m\u00e1s ic\u00f3nicas de Pecador.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La marca parte de un logotipo tipogr\u00e1fico de car\u00e1cter cl\u00e1sico y contundente, intervenido con un corte vertical que introduce tensi\u00f3n y refuerza la idea de tentaci\u00f3n. El sistema se completa con un imagotipo formado por una \u201cP\u201d y una llama, que conecta con las brasas, el deseo, la noche y el imaginario del pecado.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Las cartas desempe\u00f1an un papel central en la identidad. Trabajamos con materiales nobles y muy t\u00e1ctiles, con cubiertas r\u00edgidas, relieves en seco y texturas que convierten el men\u00fa en un objeto deseable. La piel de serpiente, aplicada en distintos colores, aporta una capa m\u00e1s carnal y sofisticada al proyecto. Es una textura que habla de tentaci\u00f3n, lujo y peligro, y que refuerza el universo visual de Pecador sin necesidad de explicarlo.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La identidad se extiende a la fachada, las cartas, los men\u00fas, los posavasos, las tarjetas, las servilletas, las tote bags y otros elementos de aplicaci\u00f3n. Cada pieza suma nuevas capas al relato y convierte Pecador en una experiencia global.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Pecador es una marca construida desde la insinuaci\u00f3n. Una identidad intensa, elegante y nocturna para un restaurante que convierte la cena en un ritual pecaminoso.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding<\/p>\n","protected":false},"featured_media":14132,"template":"","meta":{"_acf_changed":false},"tipus":[67],"class_list":["post-14716","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding"],"acf":{"credits":""},"yoast_head":"\nPecador \u2014 Jubany | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Un proyecto nocturno, hedonista y sensorial, donde la cocina, el deseo, el fuego y la tentaci\u00f3n construyen una experiencia intensa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/pecador-jubany\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pecador \u2014 Jubany | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Un proyecto nocturno, hedonista y sensorial, donde la cocina, el deseo, 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