{"id":14728,"date":"2024-12-09T11:25:29","date_gmt":"2024-12-09T10:25:29","guid":{"rendered":"https:\/\/zoo.ad\/projects\/gil-forn-de-pa-i-pastisseria\/"},"modified":"2026-10-19T14:37:16","modified_gmt":"2026-10-19T12:37:16","slug":"gil-panaderia-y-pasteleria","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/gil-panaderia-y-pasteleria\/","title":{"rendered":"Gil. Panader\u00eda y Pasteler\u00eda"},"content":{"rendered":"\t\t
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Gil. Panader\u00eda y Pasteler\u00eda<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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Gerard Gil y Esther Real han tomado el relevo generacional de Forn Gil, un cl\u00e1sico del barrio del Clot en Barcelona con m\u00e1s de 100 a\u00f1os de trayectoria. Juntos han revolucionado el negocio familiar de toda la vida, modernizando la oferta de productos y convirti\u00e9ndose en un referente del pan de masa madre y la pasteler\u00eda m\u00e1s selecta, lo que les ha llevado a ganar varios premios nacionales.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Para la identidad corporativa, hemos dise\u00f1ado un sistema que transmita tradici\u00f3n y, al mismo tiempo, modernidad. Que sea cercano, aut\u00e9ntico, original y de barrio.

Aunque venden productos excelentes, el objetivo no era crear una identidad elitista ni distante. Hemos dise\u00f1ado una marca para que el cliente de toda la vida se sienta c\u00f3modo y, a la vez, conecte con las nuevas generaciones.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La tipograf\u00eda, de estilo egipciana, muy gruesa y contundente usada en el logotipo, armoniza con la variante tipogr\u00e1fica fina de la misma fuente. Al usar la variante fina, combinamos de manera aleatoria cursivas y no cursivas para dar movimiento y vida a los nombres de los productos. Este comportamiento tipogr\u00e1fico de incluir caracteres en cursiva de forma aleatoria responde al hecho de que Gil no busca la perfecci\u00f3n en la forma: hacen todo a mano, y cada pieza es diferente; ellos priorizan la calidad del producto. Convirtiendo lo que podr\u00eda parecer un defecto en una virtud.

Como contrapunto tipogr\u00e1fico, utilizamos una tipograf\u00eda caligr\u00e1fica que recuerda las t\u00edpicas frases de \u201cFelicidades\u201d que los pasteleros escriben con chocolate en los pasteles.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Decidimos crear una identidad que funcionara solo en blanco y negro. El principal motivo de esta decisi\u00f3n es que el producto destaque por encima del dise\u00f1o. Adem\u00e1s, la ausencia de color le da un toque mucho m\u00e1s cl\u00e1sico y aut\u00e9ntico a la identidad.

A partir de aqu\u00ed, hemos dise\u00f1ado un sistema gr\u00e1fico basado en patrones inspirados en los papeles de envolver de las panader\u00edas tradicionales. En algunos, usamos solo el logotipo; en otros, nombramos productos; y en otros, combinamos el logotipo con textos\u2026 Algunos en positivo, otros en negativo. As\u00ed conseguimos un sistema gr\u00e1fico din\u00e1mico y f\u00e1cilmente adaptable a todos los formatos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding & Packaging<\/p>\n","protected":false},"featured_media":13341,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14728","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nGil. Panader\u00eda y Pasteler\u00eda | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Gerard y Esther han tomado el relevo de Forn Gil, un cl\u00e1sico del barrio del Clot en Barcelona con m\u00e1s de 100 a\u00f1os de trayectoria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/gil-panaderia-y-pasteleria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gil. 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