{"id":14732,"date":"2024-05-08T10:31:21","date_gmt":"2024-05-08T08:31:21","guid":{"rendered":"https:\/\/zoo.ad\/projects\/mercat-del-ram-2024\/"},"modified":"2026-10-19T14:37:20","modified_gmt":"2026-10-19T12:37:20","slug":"mercat-del-ram-2024","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/mercat-del-ram-2024\/","title":{"rendered":"Mercat del Ram \u2014 OFIM Ajuntament de Vic"},"content":{"rendered":"\t\t
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Mercat del Ram \u2014 OFIM Ajuntament de Vic<\/h1>\n\t\t\t\t\t

Advertising & Branding<\/h2>\n\t\t
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El Mercat del Ram es una de las ferias m\u00e1s emblem\u00e1ticas de la ciudad de Vic. Es una feria agr\u00edcola y ganadera dirigida a los profesionales y expresa el car\u00e1cter rural de la comarca y el dinamismo de este sector en Osona.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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El Ayuntamiento de Vic nos encarga el dise\u00f1o de la campa\u00f1a 2024. Para la gr\u00e1fica de esta campa\u00f1a nos hemos inspirado en el Bloc Maragall. Este es un calendario que se ha convertido en una tradici\u00f3n entra\u00f1able al servicio de la lengua y la cultura catalana. Un objeto nuestro, presente desde siempre en los hogares catalanes que hemos querido homenajear en esta edici\u00f3n del Mercat del Ram.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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En algunas aplicaciones como las pancartas, hemos utilizado los n\u00fameros de las fechas de forma individual, para reforzar la idea de calendario.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Otro reto ha sido prescindir de elementos \"actuales\" como los logotipos institucionales, para ser m\u00e1s aut\u00e9nticos y fieles a c\u00f3mo se trabajaba antiguamente el dise\u00f1o gr\u00e1fico, solo con tipograf\u00eda y ornamentos.<\/p>\n\t\t\n<\/div>\n

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La campa\u00f1a se despliega por toda la ciudad en grandes y peque\u00f1os formatos. Para cada una de las adaptaciones hemos seleccionado uno de los seis refranes (algunos son originales y otros son de creaci\u00f3n propia) y las combinamos con uno de los tres colores primaverales que configuran el conjunto de la identidad.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Vigatans, murris o sants.
La primavera el pag\u00e8s espera.
Ase de Vic, ase de profit.
Pel Ram, no passis fam.
A Osona, vaca frisona.
El Ram de Vic, al primer crit.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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