{"id":14734,"date":"2024-04-11T15:27:39","date_gmt":"2024-04-11T13:27:39","guid":{"rendered":"https:\/\/zoo.ad\/projects\/guarrocasas-identitat\/"},"modified":"2026-10-19T14:37:23","modified_gmt":"2026-10-19T12:37:23","slug":"guarrocasas-identidad","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/guarrocasas-identidad\/","title":{"rendered":"Guarro Casas (Fedrigoni Group)"},"content":{"rendered":"\t\t
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Guarro Casas (Fedrigoni Group)<\/h1>\n\t\t\t\t\t

Branding<\/h2>\n\t\t
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Guarro Casas nos encarga el redise\u00f1o de su identidad corporativa. Con m\u00e1s de 325 a\u00f1os de tradici\u00f3n papelera, Guarro Casas es un referente en la creaci\u00f3n de papeles de alta calidad para el sector editorial y del packaging. Son papeles que aportan valor y ayudan a transmitir sensaciones en los proyectos de dise\u00f1o.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Utilizamos una tipograf\u00eda de palo, geom\u00e9trica y de formas puras para el logotipo. Formalmente, remite a la primera mitad del siglo XX donde estas familias tipogr\u00e1ficas se utilizaban en la carteler\u00eda del modernismo y hasta el lujo del art d\u00e9co.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El imagotipo representa un papel enrollado que forma una letra \"G\", siendo la primera letra del naming. La construcci\u00f3n del imagotipo est\u00e1 hecha siguiendo la espiral de la proporci\u00f3n \u00e1urea.<\/p>\n\t\t\n<\/div>\n

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Tambi\u00e9n creamos el copy \"Papers makers 1698\" para remarcar la experiencia y la larga trayectoria de la marca.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Proponemos el uso aleatorio de diferentes tipos de papeles para las piezas corporativas.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u>

Laus 2024 \u2014 Bronce \u2014 Logotipo<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding<\/p>\n","protected":false},"featured_media":12865,"template":"","meta":{"_acf_changed":false},"tipus":[67],"class_list":["post-14734","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding"],"acf":{"credits":""},"yoast_head":"\nGuarro Casas (Fedrigoni Group) | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Con m\u00e1s de 325 a\u00f1os de tradici\u00f3n papelera, Guarro Casas es un referente en la creaci\u00f3n de papeles de alta calidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/guarrocasas-identidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guarro Casas (Fedrigoni Group) | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Con m\u00e1s de 325 a\u00f1os de tradici\u00f3n 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