{"id":14738,"date":"2023-11-17T13:10:04","date_gmt":"2023-11-17T12:10:04","guid":{"rendered":"https:\/\/zoo.ad\/projects\/hincha\/"},"modified":"2026-10-19T14:37:28","modified_gmt":"2026-10-19T12:37:28","slug":"hincha","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/hincha\/","title":{"rendered":"Hincha \u2014 Jubany"},"content":{"rendered":"\t\t
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\n \t\t\t\"Hincha\"\/\t\t\n<\/section>\n
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Hincha \u2014 Jubany<\/h1>\n\t\t\t\t\t

Branding<\/h2>\n\t\t
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El chef Nandu Jubany nos encarga el proyecto de creaci\u00f3n de la identidad de sus nuevos restaurantes en los hoteles MIM, el primero de los cuales est\u00e1 situado en Andorra. Son hoteles de cinco estrellas propiedad de Leo Messi y gestionados por Majestic Hotel Group. \"Hincha\" es gastronom\u00eda del territorio con un gui\u00f1o a la cocina argentina, pizzas hechas con masa madre y carnes al estilo argentino.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Buscamos un naming que transmita entusiasmo y propicie un ambiente festivo, queremos tambi\u00e9n que tenga un v\u00ednculo con Leo Messi. Se dice que un \"Hincha\" es un seguidor fan\u00e1tico de su equipo en Argentina y en Sudam\u00e9rica en general. Partimos de una tipograf\u00eda que recuerda a los dorsales de las equipaciones de f\u00fatbol.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El logotipo adopta el comportamiento de los \"hinchas\" en las diferentes aplicaciones, la \"ola\" y el movimiento en la grada. En la entrada, el logotipo toma forma de grada de estadio de f\u00fatbol en movimiento. Cada letra representa una persona y la composici\u00f3n forma los grupos de asientos entre los diferentes pasadizos y escaleras.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Representamos la \"ola\" en la grada con la disposici\u00f3n de las cajas de luz con c\u00e1nticos y expresiones de los \"hinchas\".<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Tenemos un imagotipo que surge del gesto de apoyo al equipo, las palmas de las manos alzadas, que forman la \"H\" de Hincha.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t\"Hincha\"\/\t\t\n<\/div>\n\n<\/div>\n
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\n \t\t\t\"Hincha\"\/\t\t\n<\/div>\n\n<\/div>\n
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La gr\u00e1fica de las cartas, tarjetas, packaging take away, etc. est\u00e1 inspirada en las banderas de los equipos de f\u00fatbol.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n \t\t\t\"Hincha\"\/\t\t\n<\/div>\n
\n \t\t\t\"Hincha\"\/\t\t\n<\/div>\n\n<\/div>\n
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Dise\u00f1amos los uniformes con el cuello como en las equipaciones de f\u00fatbol de los a\u00f1os setenta y con el n\u00famero 10 de Leo Messi en la espalda.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n \t\t\t\"Hincha\"\/\t\t\n<\/div>\n\n<\/div>\n
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Dise\u00f1o de interiores, FF&E, iluminaci\u00f3n y Craft: Lagranja<\/a>
Fotograf\u00eda: Miquel Coll<\/a> \/ Lagranja<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u>

Laus 2024 \u2014 Plata \u2014 Identidad corporativa Laus 2024 \u2014 Bronce \u2014 Gr\u00e1fica aplicada al espacio<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding<\/p>\n","protected":false},"featured_media":12395,"template":"","meta":{"_acf_changed":false},"tipus":[67],"class_list":["post-14738","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding"],"acf":{"credits":""},"yoast_head":"\nHincha \u2014 Jubany | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Hincha es gastronom\u00eda del territorio con un gui\u00f1o a la cocina argentina, pizzas hechas con masa madre y carnes al estilo argentino.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/hincha\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hincha \u2014 Jubany | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Hincha es gastronom\u00eda del territorio con un gui\u00f1o a la cocina 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