{"id":14742,"date":"2023-09-07T12:37:38","date_gmt":"2023-09-07T10:37:38","guid":{"rendered":"https:\/\/zoo.ad\/projects\/the-box\/"},"modified":"2026-10-19T14:37:33","modified_gmt":"2026-10-19T12:37:33","slug":"the-box","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/the-box\/","title":{"rendered":"The Box \u2014 Guarro Casas"},"content":{"rendered":"\t\t
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The Box \u2014 Guarro Casas<\/h1>\n\t\t\t\t\t

Branding, Packaging & Dise\u00f1o editorial<\/h2>\n\t\t
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Con m\u00e1s de 325 a\u00f1os de tradici\u00f3n papelera, Guarro Casas es un referente en la creaci\u00f3n de papeles de alta calidad para el sector editorial y del packaging. Ofrecen papeles de alta calidad que aportan valor y ayudan a transmitir sensaciones.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Guarro Casas nos encarg\u00f3 el dise\u00f1o de su principal pieza de comunicaci\u00f3n, el cat\u00e1logo general de papeles. Nos pidieron que dise\u00f1\u00e1ramos un cat\u00e1logo que fuera una herramienta de referencia para los dise\u00f1adores.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Es un proyecto complejo, debemos aprender y entender cada una de las 600 referencias. Durante el proceso, nos dimos cuenta de que conviven dos nomenclaturas para nombrarlas. Propusimos unificar y cambiar el nombre de algunas referencias por nombres m\u00e1s descriptivos y evocadores.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Nuestra propuesta es un estuche que contiene tres libros de muestras: Bespoke, Fold y Cover. El propio nombre de cada uno de los tres libros ya es revelador, ya que explica para qu\u00e9 uso est\u00e1n pensados los papeles que encontrar\u00e1s dentro.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Bespoke para obtener un papel personalizado y \u00fanico, Fold para proyectos de packaging y Cover para proyectos de encuadernaci\u00f3n.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El gris es el color principal, neutro e integrador, facilita la convivencia con la multitud de colores de las muestras. En la cara principal del packaging destaca el nombre \"The Box\", en una tipograf\u00eda para este proyecto. La tipograf\u00eda est\u00e1 compuesta a partir de la proporci\u00f3n \u00e1urea y tambi\u00e9n el formato del pack.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Queremos que el principal protagonista sea el papel, las muestras con sus colores, texturas, acabados, gramajes... Por lo tanto, el dise\u00f1o gr\u00e1fico es un actor discreto en este proyecto, simple, \u00a0funcional i integrado en el formato.<\/p>\n\t\t\n<\/div>\n

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Una de las partes m\u00e1s emocionantes de este proyecto ha sido la creaci\u00f3n de un nuevo material. Guarro Casas ha aceptado nuestra propuesta y nos ha permitido investigar y desarrollar, junto con su equipo de laboratorio, un material para la cubierta del libro Bespoke. Siendo as\u00ed un claro ejemplo de las infinitas posibilidades que Guarro Casas ofrece a los dise\u00f1adores que necesitan un alto nivel de personalizaci\u00f3n.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Los libros deben ser una herramienta de consulta f\u00e1cil y c\u00f3moda. As\u00ed que buscamos una t\u00e9cnica de encuadernaci\u00f3n para conseguir un lomo flexible, que permita una apertura de 360 grados y pueda mantener los libros totalmente abiertos y planos sobre una mesa.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n \t\t\t\"Guarro\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding, Packaging & Dise\u00f1o editorial<\/p>\n","protected":false},"featured_media":12244,"template":"","meta":{"_acf_changed":false},"tipus":[67,70,68],"class_list":["post-14742","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-editorial","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nThe Box \u2014 Guarro Casas | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Guarro Casas nos encarg\u00f3 el dise\u00f1o de su principal pieza de comunicaci\u00f3n, el cat\u00e1logo general de papeles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/the-box\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Box \u2014 Guarro Casas | Zoo Studio\" \/>\n<meta property=\"og:description\" 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