{"id":14744,"date":"2023-03-31T12:45:41","date_gmt":"2023-03-31T10:45:41","guid":{"rendered":"https:\/\/zoo.ad\/projects\/mooi-mooi\/"},"modified":"2026-10-19T14:37:35","modified_gmt":"2026-10-19T12:37:35","slug":"mooi-mooi","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/mooi-mooi\/","title":{"rendered":"Mooi Mooi"},"content":{"rendered":"\t\t
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Mooi Mooi<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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Mooi Mooi es una innovadora helader\u00eda artesanal, creada por el renombrado chef Oscar Bosch, ubicada en la ciudad de S\u00e3o Paulo, Brasil. Esta nueva y emocionante experiencia gastron\u00f3mica ofrece helados personalizados, hechos al momento y con una amplia variedad de sabores.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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El proyecto incluy\u00f3 la creaci\u00f3n de un naming que presenta una clara inspiraci\u00f3n en las onomatopeyas. El naming \"Mooi Mooi\" se basa en la repetici\u00f3n de una s\u00edlaba sin significado, pero con una fon\u00e9tica agradable y un toque infantil, que resulta en una marca distintiva y f\u00e1cil de recordar.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Hemos dise\u00f1ado una marca din\u00e1mica y vibrante a partir de un sistema gr\u00e1fico basado en ilustraciones psicod\u00e9licas, alucin\u00f3genas, caleidosc\u00f3picas y on\u00edricas.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Estas ilustraciones son la representaci\u00f3n visual de las sensaciones y explosiones de sabor que los helados crean. Quer\u00edamos transportan a los consumidores a un mundo de fantas\u00eda donde pueden explorar una amplia gama de gustos \u00fanicos y emocionantes.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Adem\u00e1s, hemos utilizado partes de las ilustraciones para crear personajes individuales. Estos personajes fant\u00e1sticos forman parte de la identidad de la marca y aportan una mayor flexibilidad en la aplicaci\u00f3n del dise\u00f1o a una amplia gama de formatos, como envases de helados, papeler\u00eda de la empresa, rotulaci\u00f3n, merchandising\u2026<\/p>\n\t\t\n<\/div>\n

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Branding & Packaging<\/p>\n","protected":false},"featured_media":11917,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14744","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nMooi Mooi | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Mooi Mooi es una innovadora helader\u00eda artesanal, creada por el renombrado chef Oscar Bosch, ubicada en la ciudad de S\u00e3o Paulo, Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/mooi-mooi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mooi Mooi | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Mooi Mooi es una innovadora helader\u00eda artesanal, 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