{"id":14746,"date":"2023-03-01T11:22:18","date_gmt":"2023-03-01T10:22:18","guid":{"rendered":"https:\/\/zoo.ad\/projects\/solution\/"},"modified":"2026-10-19T14:37:38","modified_gmt":"2026-10-19T12:37:38","slug":"solution","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/solution\/","title":{"rendered":"Solution \u2014 Chocolat Factory"},"content":{"rendered":"\t\t
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Solution \u2014 Chocolat Factory<\/h1>\n\t\t\t\t\t

Packaging<\/h2>\n\t\t
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Chocolat Factory es una reconocida marca de productos de chocolate con 17 tiendas. Chocolat Factory nos encarga el dise\u00f1o de packaging para la nueva gama de productos para hacer chocolate a la taza. El cliente nos pide un dise\u00f1o que siga el estilo que define la marca pero no de una forma totalmente estricta. El uso controlado de la tipograf\u00eda, como principal elemento del dise\u00f1o y de los colores planos, definen la identidad de esta marca desde su creaci\u00f3n.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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El proyecto incluye la creaci\u00f3n de un naming y nuestra propuesta se basa en un concepto con doble sentido: \u201cSolution\u201d. Se refiere a la disoluci\u00f3n del chocolate en un l\u00edquido y al mismo tiempo, tambi\u00e9n a la idea de solucionar.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Siguiendo con la idea del naming \u201cSolution\u201d, para el dise\u00f1o del packaging, proponemos una estructura cil\u00edndrica y un juego a partir de dividir el formato en 3 partes; la base, un anillo central y la tapa. Tanto el anillo como la tapa pueden girar en ambos sentidos. Si haces coincidir las tres partes tendr\u00e1s toda la informaci\u00f3n ordenada, has conseguido la soluci\u00f3n.<\/p>\n\t\t\n<\/div>\n

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La gama de packaging est\u00e1 formada por tres productos. A trav\u00e9s de la composici\u00f3n y la tipograf\u00eda damos unidad a la gama. Por el contrario, utilizamos combinaciones de colores para diferenciar los productos y describir las caracter\u00edsticas de cada uno de ellos: con leche, con especias y 72% cacao.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Una vez retirada la tapa, encontramos las instrucciones de uso. Utilizamos esta superficie interior para colocar los textos t\u00e9cnicos acompa\u00f1ados de una bater\u00eda de iconos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u>

ADCE 2023 \u2014 Bronce \u2014 Packaging
Laus 2023 \u2014 Bronce \u2014 L\u00ednea de pack y\/o etiqueta<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Packaging<\/p>\n","protected":false},"featured_media":11876,"template":"","meta":{"_acf_changed":false},"tipus":[68],"class_list":["post-14746","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nSolution \u2014 Chocolat Factory | Zoo Studio<\/title>\n<meta name=\"description\" content=\"El proyecto incluye la creaci\u00f3n de un naming y nuestra propuesta se basa en un concepto con doble sentido: \u201cSolution\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/solution\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solution \u2014 Chocolat Factory | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"El proyecto incluye la creaci\u00f3n de un naming y nuestra propuesta se basa en un concepto con doble sentido: \u201cSolution\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zoo.ad\/es\/projects\/solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoo Studio\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ZooStudioAd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T12:37:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2023\/03\/zoo-solution23-00-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"1654\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zoostudio\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/\",\"url\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/\",\"name\":\"Solution \u2014 Chocolat Factory | Zoo Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/zoo-solution23-00-1.jpg\",\"datePublished\":\"2023-03-01T10:22:18+00:00\",\"dateModified\":\"2026-10-19T12:37:38+00:00\",\"description\":\"El proyecto incluye la creaci\u00f3n de un naming y nuestra propuesta se basa en un concepto con doble sentido: \u201cSolution\u201d.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/solution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/zoo-solution23-00-1.jpg\",\"contentUrl\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/zoo-solution23-00-1.jpg\",\"width\":2480,\"height\":1654,\"caption\":\"Solution - 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