{"id":14748,"date":"2023-02-10T11:46:13","date_gmt":"2023-02-10T10:46:13","guid":{"rendered":"https:\/\/zoo.ad\/projects\/natura-vet\/"},"modified":"2026-10-19T14:37:40","modified_gmt":"2026-10-19T12:37:40","slug":"natura-vet","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/natura-vet\/","title":{"rendered":"Natura Vet \u2014 Dingonatura"},"content":{"rendered":"\t\t
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Natura Vet \u2014 Dingonatura<\/h1>\n\t\t\t\t\t

Packaging<\/h2>\n\t\t
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Dise\u00f1o de packaging de Natura Vet, la nueva l\u00ednea de alimentaci\u00f3n animal de Dingonatura. Natura Vet es una l\u00ednea de alimentaci\u00f3n natural para mascotas, de venta exclusiva en centros veterinarios.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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En un mercado saturado de productos, hemos dise\u00f1ado un packaging f\u00e1cilmente identificable a partir de ilustraciones sint\u00e9ticas, composici\u00f3n simple y colores planos. Queremos generar un impacto directo que a su vez sea memorable.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Utilizamos el c\u00f3digo de color para identificar y diferenciar los productos de la l\u00ednea. Tambi\u00e9n las ilustraciones nos permiten diferenciar los productos al tiempo que nos explican, de forma sint\u00e9tica, la funcionalidad o el ingrediente destacado de cada producto. La composici\u00f3n simple de los distintos elementos gr\u00e1ficos da coherencia y unifica la l\u00ednea de productos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Hemos dise\u00f1ado una familia de iconos propios de la marca, que nos ayuda a asimilar los conceptos que representan.<\/p>\n\t\t\n<\/div>\n

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A trav\u00e9s de la combinaci\u00f3n de geometr\u00edas sencillas construimos un c\u00f3digo gr\u00e1fico, este nos ayuda a explicar algunas caracter\u00edsticas del producto, ya sea un ingrediente o un beneficio.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Fotograf\u00eda: Ivan Raga<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Packaging<\/p>\n","protected":false},"featured_media":11776,"template":"","meta":{"_acf_changed":false},"tipus":[68],"class_list":["post-14748","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-packaging"],"acf":{"credits":"Fotograf\u00eda: Ivan Raga<\/a>"},"yoast_head":"\nNatura Vet \u2014 Dingonatura | Zoo Studio<\/title>\n<meta name=\"description\" content=\"En un mercado saturado de productos, hemos dise\u00f1ado un packaging f\u00e1cilmente identificable a partir de ilustraciones sint\u00e9ticas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/natura-vet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natura Vet \u2014 Dingonatura | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"En un mercado 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