{"id":14752,"date":"2022-03-09T09:46:47","date_gmt":"2022-03-09T08:46:47","guid":{"rendered":"https:\/\/zoo.ad\/projects\/files\/"},"modified":"2026-10-19T14:37:45","modified_gmt":"2026-10-19T12:37:45","slug":"files","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/files\/","title":{"rendered":"Files \u2014 Ramon Morat\u00f3"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n \t\t\t\"\"\/\t\t\n<\/section>\n
\n
\n \t\t\t

Files \u2014 Ramon Morat\u00f3<\/h1>\n\t\t\t\t\t

Dise\u00f1o editorial<\/h2>\n\t\t
\n \n<\/div>\n\n<\/div>\n\n<\/section>\n
\n
\n
\n \t\t\t

Ramon Morat\u00f3 es un referente en el mundo del chocolate, actualmente es Director Creativo en Barry Callebaut donde desarrolla productos para promocionar nuevos chocolates. Durante la pandemia nos encarga el dise\u00f1o de su segundo libro.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\t\t\t

El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os. Hemos dise\u00f1ado el libro agrupando todo su contenido en carpetas. Utilizamos el papel kraft como envoltorio de cada proyecto y nos ayuda a enfatizar el concepto de carpeta. La encuadernaci\u00f3n con el lomo visto nos permite ver todas las carpetas que forman el libro. Siguiendo con la idea de que el libro es una recopilaci\u00f3n de documentos creamos el naming, \u201cFiles\u201d.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t

La encuadernaci\u00f3n es con tapa dura, aporta elegancia y la rigidez necesaria para soportar el grosor del libro. Las tapas blancas contrastan con el color kraft del lomo.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t

El dise\u00f1o es limpio y facilita la lectura a pesar de la gran cantidad de informaci\u00f3n. La maquetaci\u00f3n del libro es biling\u00fce y, para evitar la duplicidad de columnas de texto hemos trabajado con dos tipograf\u00edas y dos ret\u00edculas distintas, una para cada idioma. As\u00ed generamos un ritmo entre los dos idiomas que pueden relacionarse con las im\u00e1genes sin sobrecargar las p\u00e1ginas.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n
\n \t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t\t

Premios<\/u><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

\n
\n \t\t\t

ADCE Award 2022 \u2014 Silver
Editorial Design

Laus 2022 \u2014 Bronce
Libro completo<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

\n \t\t\t

Editor: Vilbo<\/a>
Fotografia: Ivan Raga<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dise\u00f1o editorial<\/p>\n","protected":false},"featured_media":8807,"template":"","meta":{"_acf_changed":false},"tipus":[70],"class_list":["post-14752","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-editorial"],"acf":{"credits":"Editor: Vilbo<\/a>
Fotografia: Ivan Raga<\/a>"},"yoast_head":"\nFiles \u2014 Ramon Morat\u00f3 | Zoo Studio<\/title>\n<meta name=\"description\" content=\"El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/files\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Files \u2014 Ramon Morat\u00f3 | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zoo.ad\/es\/projects\/files\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoo Studio\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/ZooStudioAd\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-19T12:37:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2022\/03\/Zoo-Studio-Files-00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"1654\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zoostudio\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/\",\"url\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/\",\"name\":\"Files \u2014 Ramon Morat\u00f3 | Zoo Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Zoo-Studio-Files-00.jpg\",\"datePublished\":\"2022-03-09T08:46:47+00:00\",\"dateModified\":\"2026-10-19T12:37:45+00:00\",\"description\":\"El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Zoo-Studio-Files-00.jpg\",\"contentUrl\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Zoo-Studio-Files-00.jpg\",\"width\":2480,\"height\":1654},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/es\\\/projects\\\/files\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/zoo.ad\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Files \u2014 Ramon Morat\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/zoo.ad\\\/en\\\/\",\"name\":\"Zoo Studio\",\"description\":\"Estudi de disseny gr\u00e0fic, web i audiovisual\",\"publisher\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zoo.ad\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#organization\",\"name\":\"Zoo Studio\",\"url\":\"https:\\\/\\\/zoo.ad\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-yoast.png\",\"contentUrl\":\"https:\\\/\\\/zoo.ad\\\/wp\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/logo-yoast.png\",\"width\":696,\"height\":696,\"caption\":\"Zoo Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/zoo.ad\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/ZooStudioAd\",\"https:\\\/\\\/x.com\\\/zoostudio\",\"https:\\\/\\\/www.instagram.com\\\/zoo_studio\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Files \u2014 Ramon Morat\u00f3 | Zoo Studio","description":"El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zoo.ad\/es\/projects\/files\/","og_locale":"es_ES","og_type":"article","og_title":"Files \u2014 Ramon Morat\u00f3 | Zoo Studio","og_description":"El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os.","og_url":"https:\/\/zoo.ad\/es\/projects\/files\/","og_site_name":"Zoo Studio","article_publisher":"http:\/\/www.facebook.com\/ZooStudioAd","article_modified_time":"2026-10-19T12:37:45+00:00","og_image":[{"width":2480,"height":1654,"url":"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2022\/03\/Zoo-Studio-Files-00.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@zoostudio","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zoo.ad\/es\/projects\/files\/","url":"https:\/\/zoo.ad\/es\/projects\/files\/","name":"Files \u2014 Ramon Morat\u00f3 | Zoo Studio","isPartOf":{"@id":"https:\/\/zoo.ad\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zoo.ad\/es\/projects\/files\/#primaryimage"},"image":{"@id":"https:\/\/zoo.ad\/es\/projects\/files\/#primaryimage"},"thumbnailUrl":"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2022\/03\/Zoo-Studio-Files-00.jpg","datePublished":"2022-03-09T08:46:47+00:00","dateModified":"2026-10-19T12:37:45+00:00","description":"El libro es una recopilaci\u00f3n de vivencias y del material de trabajo m\u00e1s relevante que Ramon ha creado a lo largo de los \u00faltimos 6 a\u00f1os.","breadcrumb":{"@id":"https:\/\/zoo.ad\/es\/projects\/files\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zoo.ad\/es\/projects\/files\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zoo.ad\/es\/projects\/files\/#primaryimage","url":"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2022\/03\/Zoo-Studio-Files-00.jpg","contentUrl":"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2022\/03\/Zoo-Studio-Files-00.jpg","width":2480,"height":1654},{"@type":"BreadcrumbList","@id":"https:\/\/zoo.ad\/es\/projects\/files\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/zoo.ad\/es\/"},{"@type":"ListItem","position":2,"name":"Files \u2014 Ramon Morat\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/zoo.ad\/en\/#website","url":"https:\/\/zoo.ad\/en\/","name":"Zoo Studio","description":"Estudi de disseny gr\u00e0fic, web i audiovisual","publisher":{"@id":"https:\/\/zoo.ad\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zoo.ad\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/zoo.ad\/en\/#organization","name":"Zoo Studio","url":"https:\/\/zoo.ad\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zoo.ad\/en\/#\/schema\/logo\/image\/","url":"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2024\/10\/logo-yoast.png","contentUrl":"https:\/\/zoo.ad\/wp\/wp-content\/uploads\/2024\/10\/logo-yoast.png","width":696,"height":696,"caption":"Zoo Studio"},"image":{"@id":"https:\/\/zoo.ad\/en\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/ZooStudioAd","https:\/\/x.com\/zoostudio","https:\/\/www.instagram.com\/zoo_studio\/"]}]}},"_links":{"self":[{"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/projects\/14752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":1,"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/projects\/14752\/revisions"}],"predecessor-version":[{"id":14927,"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/projects\/14752\/revisions\/14927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/media\/8807"}],"wp:attachment":[{"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/media?parent=14752"}],"wp:term":[{"taxonomy":"tipus","embeddable":true,"href":"https:\/\/zoo.ad\/es\/wp-json\/wp\/v2\/tipus?post=14752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}