{"id":14760,"date":"2021-04-27T10:56:34","date_gmt":"2021-04-27T08:56:34","guid":{"rendered":"https:\/\/zoo.ad\/projects\/gonzalez-co\/"},"modified":"2026-10-19T14:37:54","modified_gmt":"2026-10-19T12:37:54","slug":"gonzalez-co","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/gonzalez-co\/","title":{"rendered":"Gonzalez & Co."},"content":{"rendered":"\t\t
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Gonzalez & Co.<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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Gonzalez & Co. Mexican Grill, es una cadena de restaurantes de cocina Tex-Mex. De inspiraci\u00f3n mexicana, pero con gustos y estilos adoptados de la cocina texana, en este caso con un car\u00e1cter m\u00e1s occidentalizado. El restaurante fusiona los conceptos \"fast food\" por la rapidez del servicio, y \"slow cook\" por la elaboraci\u00f3n slow de todos sus platos. Valores a destacar tanto en su identidad y comunicaci\u00f3n, como en el interior de sus locales.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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A la hora de redise\u00f1ar el logotipo, ten\u00edamos que mantener el ic\u00f3nico cactus y el color amarillo del anterior logotipo. A partir de ah\u00ed, el objetivo se focaliza en la personalidad y la autenticidad de la marca. Para dise\u00f1ar un logotipo vers\u00e1til y memorable, personalizamos la tipograf\u00eda con serifas y terminaciones puntiagudas, haciendo referencia al cactus y tambi\u00e9n a las tipograf\u00edas manuales y mec\u00e1nicas que caracterizan los mercados y comercios mexicanos.<\/p>\n\t\t\n<\/div>\n

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De la forma que se plantea el logotipo, no s\u00f3lo se consigue tener personalidad y autenticidad, sino que permite generar diferentes versiones, que variar\u00e1n dependiendo del soporte, sin perder la iconicidad.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Para la comunicaci\u00f3n, combinamos constantemente copys<\/em>, palabras o expresiones mexicanas e inglesas, con ilustraciones sencillas, creando un universo expresivo con mucha personalidad y con un car\u00e1cter desenfadado y aut\u00e9ntico.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La segunda parte que constituye el proyecto es la identidad gr\u00e1fica aplicada al espacio. Pintura sobre paredes de cer\u00e1mica, carteles encolados sobre paredes irregulares y mensajes impactantes con fuerza visual, trasladan el concepto street e informal con una expresi\u00f3n particular a los dos restaurantes de Gonzalez & Co. situados en Barcelona.<\/p>\n\t\t\n<\/div>\n

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Dise\u00f1o gr\u00e1fico: Zoo Studio
Interiorismo: Sandra Tarruella interioristas<\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding & Packaging<\/p>\n","protected":false},"featured_media":8003,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14760","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":"Dise\u00f1o gr\u00e1fico: Zoo Studio
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