{"id":14774,"date":"2020-04-17T11:10:21","date_gmt":"2020-04-17T09:10:21","guid":{"rendered":"https:\/\/zoo.ad\/projects\/bean-to-bar-museu-de-la-xocolata-de-barcelona\/"},"modified":"2026-10-19T14:38:11","modified_gmt":"2026-10-19T12:38:11","slug":"bean-to-bar-museu-de-la-xocolata-de-barcelona","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/bean-to-bar-museu-de-la-xocolata-de-barcelona\/","title":{"rendered":"Bean to Bar \u2014 Museu de la Xocolata de Barcelona"},"content":{"rendered":"\t\t
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Bean to Bar \u2014 Museu de la Xocolata de Barcelona<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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El Museo del Chocolate de Barcelona es un proyecto cultural del Gremio de Pasteler\u00eda de Barcelona, y junto con el director de su escuela de pasteler\u00eda, Olivier Fern\u00e1ndez, nos han encargado el dise\u00f1o de las gamas de packaging para tabletas de chocolate \"Bean to Bar\". El encargo nos pide un dise\u00f1o vanguardista que explique y d\u00e9 valor al proceso original de elaboraci\u00f3n del chocolate, al origen y a la materia prima.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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La gama de tabletas est\u00e1 formada por seis chocolates diferentes. Cada una est\u00e1 elaborada mediante el concepto \"Bean to Bar\" con cacao de un \u00fanico origen. \"Bean to Bar\" es el proceso original y 100% artesanal de la elaboraci\u00f3n del chocolate.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Queremos sorprender en el formato del packaging y por este motivo hemos buscado un dise\u00f1o singular. No es un papel de envoltura o una caja t\u00edpica, hemos creado un \"pack-objeto\" que genera toda una experiencia. El formato libro nos permite explicar de forma completa todo el proceso de producci\u00f3n, y nos permite adentrar al consumidor en el mundo del chocolate Bean to Bar.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Los libritos est\u00e1n cosidos manualmente con un hilo, que dejamos largo, para poder sujetar el librito a la tableta de chocolate dando un par de vueltas. Utilizamos las 4 hojas del libro para comunicar de forma gr\u00e1fica todo lo que sabemos de cada chocolate: su origen, sus caracter\u00edsticas y las fases del proceso de elaboraci\u00f3n.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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En el frontal del packaging encontramos la numeraci\u00f3n, las principales caracter\u00edsticas y tambi\u00e9n un color, que ayuda a definir la gama y a diferenciar los chocolates entre ellos.<\/p>\n\t\t\n<\/div>\n

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Hemos dise\u00f1ado el interior de los libritos con una sola tinta, queremos un lenguaje muy simple y con pocos recursos. Hemos creado unas peque\u00f1as ilustraciones y s\u00edmbolos de est\u00e9tica na\u00edf y con reminiscencia a las artes \u00e9tnicas y tribales.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La tableta de chocolate es lisa, sin particiones, de forma que el logotipo es el protagonista. Con esta simplicidad queremos transmitir la no industrializaci\u00f3n del proceso de elaboraci\u00f3n.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El Museo del Chocolate de Barcelona tambi\u00e9n nos encarga el dise\u00f1o del packaging para la gama de degustaci\u00f3n. Un sobre kraft resulta el packaging perfecto.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Para el dise\u00f1o de esta gama creamos una gr\u00e1fica que nos permite concentrar las principales caracter\u00edsticas de cada chocolate en el frontal del sobre, tambi\u00e9n a una sola tinta.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Laus 2020 \u2014 Bronce
L\u00ednea de pack y\/o etiqueta<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding & Packaging<\/p>\n","protected":false},"featured_media":6697,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14774","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nBean to Bar \u2014 Museu de la Xocolata de Barcelona | Zoo Studio<\/title>\n<meta name=\"description\" content=\"El Museo del Chocolate de Barcelona nos ha encargado el dise\u00f1o de las gamas de packaging para tabletas de chocolate "Bean to Bar".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/bean-to-bar-museu-de-la-xocolata-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bean to Bar \u2014 Museu de la Xocolata de Barcelona | Zoo 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