{"id":14776,"date":"2020-03-17T12:49:40","date_gmt":"2020-03-17T11:49:40","guid":{"rendered":"https:\/\/zoo.ad\/projects\/frame-hair-club\/"},"modified":"2026-10-19T14:38:14","modified_gmt":"2026-10-19T12:38:14","slug":"frame-hair-club","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/frame-hair-club\/","title":{"rendered":"Frame. Hair Club"},"content":{"rendered":"\t\t
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Frame. Hair Club<\/h1>\n\t\t\t\t\t

Branding & Web<\/h2>\n\t\t
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Frame Hair Club es una marca de salones de peluquer\u00eda creada por peluqueros con oficio y amantes de la peluquer\u00eda. Los salones son espacios de creatividad, innovaci\u00f3n, tendencias y sostenibilidad para clientes de todas las edades y estilos.
Frame Hair Club nos encarga la creaci\u00f3n de naming, el dise\u00f1o de la identidad corporativa y la web, as\u00ed como los dise\u00f1os de las diferentes campa\u00f1as de comunicaci\u00f3n que se hacen durante el a\u00f1o.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Hemos dise\u00f1ado un logotipo s\u00f3lido y neutro para las piezas corporativas, pero con la versatilidad suficiente como para poderse modificar, transformar o adaptar f\u00e1cilmente creando as\u00ed un sistema de identidad corporativa viva y flexible capaz de adaptarse a cualquier tendencia o campa\u00f1a de comunicaci\u00f3n sin perder la esencia de la marca.<\/p>\n\t\t\n<\/div>\n

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Uno de los elementos clave de la identidad es el uso de la tipograf\u00eda. Combinamos dos familias tipogr\u00e1ficas, una de palo seco ensanchada y gruesa con el objetivo de ser contundentes, llamativos, j\u00f3venes y marcar tendencia,\u00a0con una segunda tipograf\u00eda romana, modulada con formas muy contrastadas y finas que nos aporta un punto cl\u00e1sico y elegante.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El rojo junto con el negro son los colores corporativos. Estos dos colores configuran las piezas corporativas. Este hecho nos ayuda a diferenciar las piezas corporativas de las campa\u00f1as de comunicaci\u00f3n, en las que el uso del color no tiene l\u00edmite.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Es un concepto de peluquer\u00eda diverso y cualitativo, sostenible e innovador, vanguardista y de oficio, y hemos querido trasladar este eclecticismo a los materiales de las aplicaciones. Desde el uso de materiales plastificados con acabado brillante para conseguir colores m\u00e1s vivos hasta los materiales m\u00e1s sostenibles como es el caso de las bolsas de papel o neceseres fabricados con pasta de papel. Un caos controlado que dota a Frame Hair Club de una personalidad \u00fanica.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Hemos dise\u00f1ado la web con formato de p\u00e1gina \u00fanica para explicar la marca, su tono y valores de forma original, amena y directa. Hemos usado varios efectos que interact\u00faan con los textos para atraer la atenci\u00f3n del usuario.

www.framehairclub.com<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding & Web<\/p>\n","protected":false},"featured_media":6485,"template":"","meta":{"_acf_changed":false},"tipus":[67,76],"class_list":["post-14776","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-website"],"acf":{"credits":""},"yoast_head":"\nFrame. Hair Club | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Frame Hair Club es una franquicia creada por peluqueros con oficio. Los salones son espacios de creatividad, innovaci\u00f3n, tendencias y sostenibilidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/frame-hair-club\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frame. 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