{"id":14782,"date":"2020-02-26T15:24:26","date_gmt":"2020-02-26T14:24:26","guid":{"rendered":"https:\/\/zoo.ad\/projects\/el-sabor-de-la-montana-magica-lescaleta\/"},"modified":"2026-10-19T14:38:21","modified_gmt":"2026-10-19T12:38:21","slug":"el-sabor-de-la-montana-magica-lescaleta","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/el-sabor-de-la-montana-magica-lescaleta\/","title":{"rendered":"El sabor de la monta\u00f1a m\u00e1gica \u2014 L\u2019Escaleta"},"content":{"rendered":"\t\t
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El sabor de la monta\u00f1a m\u00e1gica \u2014 L\u2019Escaleta<\/h1>\n\t\t\t\t\t

Dise\u00f1o editorial<\/h2>\n\t\t
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La Escaleta es un restaurante con dos estrellas Michelin situado en Cocentaina, un peque\u00f1o municipio de Alicante, a los pies de la Sierra de Mariola, de cocina humilde y sincera muy vinculada al territorio. El libro relata el recorrido de un proyecto familiar con cambio generacional, un proyecto que naci\u00f3 hace 40 a\u00f1os.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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El formato del libro se desarrolla en 9 niveles, coincidiendo con el relato a partir de 9 conceptos -ingredientes- clave en la historia de la cocina del restaurante; y al mismo tiempo con los 9 caracteres que contiene la palabra \u00abL'Escaleta\u00bb.<\/p>\n\t\t\t\t\t\"Llibre\t\t\n<\/div>\n\n<\/div>\n

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El chef Kiko Moya y el sumiller Alberto Redrado son los autores del texto, que combina relatos, recetas y maridajes. Utilizamos dos tipograf\u00edas a lo largo del libro: una serifa para el relato en primera persona y una de palo seco para el texto expositivo. Creamos un formato de receta donde cada parte del plato est\u00e1 referenciada con su proceso y sus ingredientes a la vez.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Hemos querido que el dise\u00f1o del libro sea cercano y transparente siguiendo los valores de su cocina y su manera de hacer. Hemos dise\u00f1ado un libro-objeto \"en crudo\", donde se prescinde de cubiertas duras y robustas y se opta por unas cubiertas blandas en blanco.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La ausencia de tapas deja el encuadernado r\u00fastico cosido a la vista, la tripa del libro. Se presenta dentro de una caja semi-r\u00edgida que protege el libro, en forma de carpeta.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Laus 2020 \u2014 Bronce
Libro completo

ADCE 2020 - Nomination
Design\/Editorial Design<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Editor: Abalon Books<\/a>
Fotograf\u00eda: Mariano Herrera<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dise\u00f1o editorial<\/p>\n","protected":false},"featured_media":6335,"template":"","meta":{"_acf_changed":false},"tipus":[70],"class_list":["post-14782","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-editorial"],"acf":{"credits":"Editor: Abalon Books<\/a>
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