{"id":14784,"date":"2020-02-18T15:08:09","date_gmt":"2020-02-18T14:08:09","guid":{"rendered":"https:\/\/zoo.ad\/projects\/m32-radical-natural\/"},"modified":"2026-10-19T14:38:23","modified_gmt":"2026-10-19T12:38:23","slug":"m32-radical-natural","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/m32-radical-natural\/","title":{"rendered":"M32. Radical \u2013 Natural"},"content":{"rendered":"\t\t
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M32. Radical \u2013 Natural<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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M32 es una marca de champ\u00fas y productos de peluquer\u00eda 100% naturales, veganos, ecol\u00f3gicos y frescos. En el dise\u00f1o de la identidad y del packaging hemos optado por una marca atrevida que huye de los t\u00f3picos de un mercado donde una gran cantidad de marcas que no son naturales, simulan serlo. M32 es una marca para clientes con sensibilidades ecol\u00f3gicas y que buscan un valor a\u00f1adido.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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En un mercado saturado de falsas marcas naturales, ten\u00edamos claro que para el dise\u00f1o de packaging de M32 no pod\u00edamos utilizar fotos ni ilustraciones de plantas, ya que entr\u00e1bamos a competir visualmente con muchas marcas que se han sumado a la moda de \"lo natural\".<\/p>\n\t\t\n<\/div>\n

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Hemos dise\u00f1ado etiquetas tipogr\u00e1ficas, directas, que llaman, que reivindican y que te explican el producto, los ingredientes y \/ o sus propiedades. Usamos dos tipograf\u00edas bien contrastadas entre ellas para obviar las jerarqu\u00edas tipogr\u00e1ficas, y dos colores de la misma gama, tambi\u00e9n con un buen contraste entre ellos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El color nos ayuda a diferenciar los productos entre s\u00ed y a comunicar de forma sint\u00e9tica caracter\u00edsticas del producto, ya sea alg\u00fan ingrediente principal o para lo qu\u00e9 sirve. Hemos definido los colores de cada producto con una herramienta de \"color mixing\" a partir de fotograf\u00edas de los ingredientes principales.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El tipo de papel de las etiquetas tambi\u00e9n es un elemento relevante. Hemos escogido un papel de tacto natural y resistente al agua. Conseguimos reforzar el concepto ecol\u00f3gico con el tacto que nos aporta este soporte y sin renunciar a un material \u00f3ptimo para entornos h\u00famedos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Los envases biodegradables o reciclados todav\u00eda son inaccesibles econ\u00f3micamente para peque\u00f1as y medianas empresas, as\u00ed que hemos optado por un envase de pl\u00e1stico blanco. El envase opaco conserva mejor el producto, sobre todo si es un producto natural y fresco como este, que tiene una caducidad corta. Hemos unificado algunos de los formatos de etiquetas para ser utilizados en diferentes envases minimizando el impacto ecol\u00f3gico y los costes de producci\u00f3n.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Para el resto de elementos corporativos, como es el caso del cat\u00e1logo de productos, hemos optado por un dise\u00f1o de imagen limpio, fresco y sin elementos sobrantes. Apostando siempre por unos buenos textos que informen al consumidor de la utilidad de cada producto, de sus beneficios, y haciendo mucho hincapi\u00e9 en las cualidades de sus ingredientes. Impreso en un papel reciclado y pr\u00e1cticamente sin blanquear.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding & Packaging<\/p>\n","protected":false},"featured_media":6248,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14784","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nM32. Radical \u2013 Natural | Zoo Studio<\/title>\n<meta name=\"description\" content=\"M32 es una marca de champ\u00fas y productos de peluquer\u00eda 100% naturales, veganos y ecol\u00f3gicos. Es una marca para clientes con sensibilidades ecol\u00f3gicas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/m32-radical-natural\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M32. 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