{"id":14786,"date":"2020-02-17T12:41:00","date_gmt":"2020-02-17T11:41:00","guid":{"rendered":"https:\/\/zoo.ad\/projects\/melissa-coppel\/"},"modified":"2026-10-19T14:38:25","modified_gmt":"2026-10-19T12:38:25","slug":"melissa-coppel","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/melissa-coppel\/","title":{"rendered":"Melissa Coppel"},"content":{"rendered":"\t\t
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Melissa Coppel<\/h1>\n\t\t\t\t\t

Branding, Packaging & Web<\/h2>\n\t\t
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Melissa Coppel es una de las chefs chocolateras con m\u00e1s reconocimiento internacional dentro del campo de la pasteler\u00eda y el chocolate. En 2016 abre una escuela en Las Vegas y nos encarga el dise\u00f1o de su marca, el packaging y la web donde vender\u00e1 sus creaciones.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Inspirados en la atm\u00f3sfera crepuscular de Las Vegas, donde vive la chef, y donde nace su proyecto, creamos un universo de colores y luces que nos transportan al espect\u00e1culo y glamour que se vive en las calles de la ciudad.<\/p>\n\t\t\t\t\t\"Melissa\t\t\n<\/div>\n\n<\/div>\n

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Una l\u00ednea divisoria horizontal muy marcada nos recuerda el horizonte del cielo y nos da un fuerte car\u00e1cter en toda la l\u00ednea de packaging. Los colores vivos combinados con centelleos se complementan con elementos met\u00e1licos dorados que nos remiten al lujo y a la calidad del producto.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La gama de packaging est\u00e1 formada por varios modelos de cajas r\u00edgidas y canisters de papel forrado. Contrasta el stamping brillante con el acabado mate de todos los packs.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Las bolsas de boutique son incoloras por la parte exterior, \u00fanicamente la matriz de puntos dorados rompe la uniformidad del blanco. Hemos reservado el estallido de color para la parte interior de las bolsas.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El logotipo, dise\u00f1ado a partir de una tipograf\u00eda con car\u00e1cter, contrastada y con las serifas bien marcadas, se acompa\u00f1a de un sistema de sellos que nos ayudan a resaltar distintos aspectos de la marca. Uno de ellos es el monograma construido a partir de las iniciales M y C, que nos recuerda la forma de un coraz\u00f3n y aporta un extra de feminidad y delicadeza. El otro sello es una s\u00edntesis del t\u00edpico cartel de Las Vegas y enfatiza el origen donde nace todo.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Fotograf\u00eda: Ivan Raga<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding, Packaging & Web<\/p>\n","protected":false},"featured_media":6204,"template":"","meta":{"_acf_changed":false},"tipus":[67,68,76],"class_list":["post-14786","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging","tipus-website"],"acf":{"credits":"Fotograf\u00eda: Ivan Raga<\/a>"},"yoast_head":"\nMelissa Coppel | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Melissa Coppel es una de las chefs chocolateras con m\u00e1s reconocimiento internacional dentro del campo de la pasteler\u00eda y el chocolate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/melissa-coppel\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melissa Coppel | Zoo Studio\" \/>\n<meta property=\"og:description\" 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