{"id":14788,"date":"2019-12-19T16:31:31","date_gmt":"2019-12-19T15:31:31","guid":{"rendered":"https:\/\/zoo.ad\/projects\/pujado-solano\/"},"modified":"2026-10-19T14:38:28","modified_gmt":"2026-10-19T12:38:28","slug":"pujado-solano","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/pujado-solano\/","title":{"rendered":"Pujad\u00f3 Solano"},"content":{"rendered":"\t\t
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Pujad\u00f3 Solano<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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Pujad\u00f3 Solano es una empresa familiar situada en Santo\u00f1a (Cantabria) que se dedica principalmente a la elabroaci\u00f3n de filetes de anchoa y boquer\u00f3n. Desde 1984 elaboran los filetes de manera totalmente artesanal y con m\u00e9todos tradicionales.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Pujad\u00f3 Solano nos encarga el redise\u00f1o de la identidad corportavia, como tambi\u00e9n todo el despliegue del packaging de las diferentes l\u00edneas que ofrecen. El dise\u00f1o de la web explica a trav\u00e9s de diferentes recursos (fotografia, texto e ilustraci\u00f3n) y acerca al p\u00fablico el proceso de elaboraci\u00f3n, desde la pesca hasta el embalaje de sus productos.<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Se redise\u00f1a el icono del pescado con un estilo y trazo arm\u00f3nico, y a trav\u00e9s de la uni\u00f3n de c\u00edrculos tangentes se define una ilustraci\u00f3n pr\u00f3xima y humilde que nos recuerda el car\u00e1cter y la forma de hacer de la empresa. <\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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A trav\u00e9s de la marca se quiere transmitir un cambio generacional pero con mucho peso por la pasi\u00f3n por el oficio y la elaboraci\u00f3n tradicional. Una marca con experiencia y recorrido pero que se abre al mundo y se acerca al mercado actual y a los paladares m\u00e1s exigentes. Una marca que nace en un peque\u00f1o pueblo de la costa cant\u00e1brica pero que llega a 16 pa\u00edses distintos mediante la exportaci\u00f3n de sus productos. <\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El uso del stamping en cobre en la marca refuerza la calidad del producto, aparte de darle car\u00e1cter. Este mismo acabado en cobre en sus tapas y latas la convierte en la primera marca del sector que utiliza este color en los formatos est\u00e1ndar de los filetes de anchoa, boquer\u00f3n y bonito. <\/span><\/p>\n\t\t\n<\/div>\n

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La fotograf\u00eda, sincera, humilde y transparente, nos relata un proceso de elaboraci\u00f3n que a menudo nos muestra el lado m\u00e1s duro y sacrificado del oficio, pero al mismo tiempo, nos transmite la pasi\u00f3n y dedicaci\u00f3n hacia \u00e9l.<\/span><\/p>\n\t\t\t\t\t\"Pujad\u00f3\t\t\n<\/div>\n\n<\/div>\n

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Se crea tambi\u00e9n el dise\u00f1o del packaging de la l\u00ednea gourmet y la l\u00ednea ecol\u00f3gica. El uso de la imagen bitono en colores azules de la l\u00ednea gourmet nos acerca a un cliente m\u00e1s selecto, y a trav\u00e9s del material y acabados de la l\u00ednea ecol\u00f3gica nos remite a algo m\u00e1s natural. <\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Fotograf\u00eda: Joan Pujol-Creus<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding & Packaging<\/p>\n","protected":false},"featured_media":5567,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14788","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":"Fotograf\u00eda: Joan Pujol-Creus<\/a>"},"yoast_head":"\nPujad\u00f3 Solano | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Kesner \u00e9s la nova marca de formatges llescats procedents de diferents pa\u00efsos d\u2019Europa. 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