{"id":14796,"date":"2019-03-07T12:31:33","date_gmt":"2019-03-07T11:31:33","guid":{"rendered":"https:\/\/zoo.ad\/projects\/kesner-casa-westfalia\/"},"modified":"2026-10-19T14:38:37","modified_gmt":"2026-10-19T12:38:37","slug":"kesner-casa-westfalia","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/kesner-casa-westfalia\/","title":{"rendered":"Kesner \u2014 Casa Westfalia"},"content":{"rendered":"\t\t
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Kesner \u2014 Casa Westfalia<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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Kesner es la nueva marca para quesos laminados procedentes de diferentes pa\u00edses centroeuropeos.
Casa Westfalia nos encarga el naming y dise\u00f1o de esta nueva l\u00ednea de packaging junto con la identidad de marca, cat\u00e1logos y web.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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La importancia en el origen y en los m\u00e9todos artesanales de elaboraci\u00f3n, encaminan a un dise\u00f1o en el que, a pesar del formato bl\u00edster del producto, la tradici\u00f3n quesera es un valor importante.<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Inspir\u00e1ndonos en la representativa forma circular del queso artesanal, trasladamos la misma idea al formato del packaging.<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Para el dise\u00f1o de las etiquetas, realizamos una b\u00fasqueda y nos documentamos sobre el dise\u00f1o de productos cl\u00e1sicos y las caracter\u00edsticas de cada uno de los or\u00edgenes. Los colores, las tipograf\u00edas, las formas y la est\u00e9tica en general nos ayudan a dise\u00f1ar una etiqueta originaria de cada zona.<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El resultado es un dise\u00f1o moderno y actual, rompedor dentro del sector del packaging para quesos laminados y que, a\u00fan as\u00ed, es fiel a la est\u00e9tica tradicional y a la historia quesera centroeuropea.<\/span><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding & Packaging<\/p>\n","protected":false},"featured_media":5072,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14796","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nKesner \u2014 Casa Westfalia | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Kesner \u00e9s la nova marca de formatges llescats procedents de diferents pa\u00efsos d\u2019Europa. 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