{"id":14804,"date":"2018-12-03T10:08:54","date_gmt":"2018-12-03T09:08:54","guid":{"rendered":"https:\/\/zoo.ad\/projects\/herhim-pujolasos\/"},"modified":"2026-10-19T14:38:46","modified_gmt":"2026-10-19T12:38:46","slug":"herhim-pujolasos","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/herhim-pujolasos\/","title":{"rendered":"Her&Him \u2014 Pujolasos"},"content":{"rendered":"\t\t
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Her&Him \u2014 Pujolasos<\/h1>\n\t\t\t\t\t

Packaging<\/h2>\n\t\t
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Her & Him es un concepto de marca de perfumer\u00eda dise\u00f1ada para presentar las \u00faltimas innovaciones de Pujolasos en el campo de la perfumer\u00eda y cosm\u00e9tica, presentadas en la Feria Luxe Pack M\u00f3naco 2017. Seguramente, la feria m\u00e1s importante del a\u00f1o del sector del packaging de lujo.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Hemos dise\u00f1ado una marca \u00e1cida, irreverente y joven, inspirada en el \"New Rave\", la \"Full Moon Party\" y el street art, para presentar nuevos acabados y materiales rompedores en el sector de la perfumer\u00eda.<\/p>\n\t\t\t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n

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Hemos usado distintos materiales, t\u00e9cnicas y acabados que se fusionan entre si pero, a la vez, tambi\u00e9n chocan entre ellos. Queremos generar una entrop\u00eda que se convierta en un lujo irreverente.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Degradados aplicados con spray, salpicaduras de pintura, cordeles de colores llamativos y pl\u00e1sticos trasl\u00facidos que juegan con la luz y contrastan con la humildad, nobleza y pureza de la madera de haya.<\/span><\/p>\n\t\t\n<\/div>\n

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El verde fl\u00faor y el rosa fl\u00faor, en los packs, marcan los dos sexos para crear una colecci\u00f3n que juega con los l\u00edmites de la ambig\u00fcedad entre los productos que son para hombre y los que son para mujer, con la posibilidad de poderlos mezclar para crear nuevos perfumes.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Packaging<\/p>\n","protected":false},"featured_media":4954,"template":"","meta":{"_acf_changed":false},"tipus":[68],"class_list":["post-14804","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nHer&Him \u2014 Pujolasos | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Her & Him es un concepto de marca de perfumer\u00eda dise\u00f1ada para presentar las \u00faltimas innovaciones de Pujolasos en el campo de la perfumer\u00eda y cosm\u00e9tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/herhim-pujolasos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Her&Him \u2014 Pujolasos | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Her & Him es un 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