{"id":14810,"date":"2018-06-04T13:16:19","date_gmt":"2018-06-04T11:16:19","guid":{"rendered":"https:\/\/zoo.ad\/projects\/cal-tomas\/"},"modified":"2026-10-19T14:38:53","modified_gmt":"2026-10-19T12:38:53","slug":"cal-tomas","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/cal-tomas\/","title":{"rendered":"Cal Tom\u00e0s"},"content":{"rendered":"\t\t
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Cal Tom\u00e0s<\/h1>\n\t\t\t\t\t

Branding & Packaging<\/h2>\n\t\t
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Cal Tom\u00e0s nos encarga el dise\u00f1o del cat\u00e1logo y de su l\u00ednea de packaging. Con el nuevo dise\u00f1o hemos potenciado la percepci\u00f3n de calidad, nos hemos diferenciado de la mayor\u00eda de packs de embutidos y hemos mejorado el posicionamiento de la marca en los negocios de restauraci\u00f3n de Barcelona.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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Cal Tom\u00e0s es una empresa familiar fundada el 1931 y originaria de La Pobla de Segur (Lleida) que produce embutidos artesanos y ecol\u00f3gicos de alta calidad.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El xol\u00eds<\/em> es un embutido t\u00edpico del Pirineo de Lleida y el producto estrella de Cal Tom\u00e0s. Con el dise\u00f1o y el uso de materiales hemos querido transmitir el clima y la cultura del territorio en el dise\u00f1o del packaging<\/em>. Sensaciones como el tacto de la lana, el fr\u00edo del hierro o la rugosidad de la corteza se representan con la combinaci\u00f3n del cart\u00f3n reciclado y el stamping<\/em> met\u00e1lico. El dise\u00f1o gr\u00e1fico acent\u00faa la adversidad del clima con el uso de tipograf\u00edas duras y la impresi\u00f3n solo en negro. 

Por motivos de conservaci\u00f3n, el xol\u00eds<\/em> viene envasado al vac\u00edo. Para evitar ense\u00f1ar el producto envasado al vac\u00edo, lo cual resultar\u00eda poco atractivo, lo ponemos dentro de una bolsa de papel. Hay 7 modelos diferentes de packaging<\/em>, cada uno con una cartela de cart\u00f3n reciclado y con una foto del producto impresa en la bolsa. El resultado es un packaging<\/em> ecol\u00f3gico que da valor al producto y le otorga una imagen de embutido artesanal y natural.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La direcci\u00f3 d\u2019art de Cal Tom\u00e0s \u00e9s un actiu molt important en el cat\u00e0leg. Hem optat per representar el clima i el car\u00e0cter del Pirineu de Lleida. Els embotits nom\u00e9s es curen a l\u2019hivern i en celler, per aix\u00f2 el fred hi t\u00e9 un paper primordial. Presentem les games d\u2019embotits i productes c\u00e0rnics fugint de les natures mortes cl\u00e0ssiques, amb l\u2019estil r\u00fastic caracter\u00edstic d\u2019aquest sector. Creem natures mortes amb composicions contempor\u00e0nies amb un aire n\u00f2rdic, nets i serens. La fotografia amb llum freda, les composicions tipogr\u00e0fiques dures i sempre en negre es relacionen amb el producte. Presentem els productes acompanyats d\u2019un attrezzo amb clares refer\u00e8ncies al territori, a la natura i a la tradici\u00f3 del Pirineu de Lleida. Per crear les composicions utilitzem objectes org\u00e0nics i amb textures com branques d\u2019arbres, les gafes dels raiers, les falles, les forques, etc. El suport del cat\u00e0leg \u00e9s un paper rug\u00f3s i aspre.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Laus 2018 \u2014 Plata
Direcci\u00f3n de arte

Laus 2018 \u2014 Bronce
Elemento promocional<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n

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Fotograf\u00eda: Joan Pujol-Creus<\/a><\/p>\n\t\t\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branding & Packaging<\/p>\n","protected":false},"featured_media":4785,"template":"","meta":{"_acf_changed":false},"tipus":[67,70,68],"class_list":["post-14810","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-editorial","tipus-packaging"],"acf":{"credits":"Fotograf\u00eda: Joan Pujol-Creus<\/a>"},"yoast_head":"\nCal Tom\u00e0s | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Con el nuevo dise\u00f1o hemos potenciado la percepci\u00f3n de calidad y hemos mejorado el posicionamiento de la marca en los negocios de restauraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/cal-tomas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cal Tom\u00e0s | Zoo Studio\" \/>\n<meta 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