{"id":14812,"date":"2018-02-09T14:03:46","date_gmt":"2018-02-09T13:03:46","guid":{"rendered":"https:\/\/zoo.ad\/projects\/el-tresor-by-ros-caubo\/"},"modified":"2026-10-19T14:38:55","modified_gmt":"2026-10-19T12:38:55","slug":"el-tresor-by-ros-caubo","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/el-tresor-by-ros-caubo\/","title":{"rendered":"El Tresor \u2014 Set & Ros"},"content":{"rendered":"\t\t
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El Tresor \u2014 Set & Ros<\/h1>\n\t\t\t\t\t

Packaging<\/h2>\n\t\t
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El tesoro. El secreto mejor guardado de Set & Ros, el resultado de seleccionar las mejores aceitunas de las mejores fincas para tener como resultado su mejor aceite. Un producto pensado para ofrecer como amenities a clientes importantes de grandes hoteles.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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El reto en este caso consist\u00eda en dar volumen y concepto a un frasco de 50ml de aceite. Creando una pieza especial que narre una historia y que quede en la memoria de los clientes.<\/p>\n\t\t\t\t\t\"\"\/\t\t\n<\/div>\n\n<\/div>\n

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Con estas premisas, hemos creado un packaging ef\u00edmero, que se debe destruir para disfrutar de su contenido, que requiere un esfuerzo buscado del consumidor para finalmente potenciar la recompensa final, el mejor aceite de Set & Ros. El tesoro.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Se cre\u00f3 el molde de una piedra pizarra, aut\u00f3ctona de los terrenos donde crecen los olivos, para crear un pack de pasta de papel, un material totalmente ecol\u00f3gico que transmite rugosidad a la vez que nos permit\u00eda que se pudiera destruir aplicando una fuerza moderada. Buscando el gesto de cavar, escarbar o romper. En su interior un papel de seda que envuelve un frasco de vidrio, brillante, liso, y de tonos dorados que contrasta con las fases anteriores del unboxing.<\/p>\n\t\t\n<\/div>\n

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En la botella hay enroscado un librito explicativo, con una goma de caucho, que enfatiza la idea de tesoro utilizando un mapa topogr\u00e1fico de la zona que marca las diferentes fincas a modo decorativo. Tambi\u00e9n reforzamos la idea de producto de calidad con el contraste entre un papel poroso y el uso del stamping dorado.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Como requerimiento del cliente, tambi\u00e9n creamos una versi\u00f3n m\u00e1s econ\u00f3mica y comercial del pack con posibilidades de producci\u00f3n m\u00e1s masivas pero sin renunciar al lujo. En este caso hemos utilizado un formato est\u00e1ndar de cannister donde hemos aplicado el mapa y que invita al cliente a descubrir lo que encontrar\u00e1 dentro.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Premios<\/u><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Laus 2018 \u2014 Bronce \u2014 Packaging

The Dieline Awards 2018 \u2014 Gold \u2014 Sustainable Packaging

Selected 2018 \u2014 Stone and Wood Award

EASDV 2018

Evooleum Awards 2020 \u2014 Gold medal<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Packaging<\/p>\n","protected":false},"featured_media":4701,"template":"","meta":{"_acf_changed":false},"tipus":[68],"class_list":["post-14812","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nEl Tresor \u2014 Set & Ros | Zoo Studio<\/title>\n<meta name=\"description\" content=\"El secreto mejor guardado de Set&Ros, el resultado de seleccionar las mejores aceitunas de las mejores fincas para tener como resultado su mejor aceite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/el-tresor-by-ros-caubo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Tresor \u2014 Set & Ros | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"El secreto mejor guardado de 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