{"id":14814,"date":"2017-10-19T16:51:56","date_gmt":"2017-10-19T14:51:56","guid":{"rendered":"https:\/\/zoo.ad\/projects\/mmvv-2017\/"},"modified":"2026-10-19T14:38:57","modified_gmt":"2026-10-19T12:38:57","slug":"mmvv-2017","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/mmvv-2017\/","title":{"rendered":"Mercat de M\u00fasica Viva de Vic 2017"},"content":{"rendered":"\t\t
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Mercat de M\u00fasica Viva de Vic 2017<\/h1>\n\t\t\t\t\t

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Concepto, dise\u00f1o y desarrollo de la campa\u00f1a gr\u00e1fica para el 29\u00ba Mercado de M\u00fasica Viva de Vic. El MMVV 2017 es un acontecimiento musical para dar a conocer y descubrir artistas y grupos de m\u00fasica de diferentes estilos. El hecho de que se trate de un mercado y no de un festival, es lo que nos lleva a fijarnos en los mercados tradicionales de nuestro territorio para poder extraer el concepto.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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En el uso de la tipograf\u00eda nos hemos inspirado en los letreros de los puestos que tanto caracterizan a los mercados. As\u00ed pues, limitamos el dise\u00f1o \u00fanicamente al uso de la tipograf\u00eda. A partir de ah\u00ed, y escogiendo rigurosamente las tipograf\u00edas m\u00e1s adecuadas, hemos definido varios grupos tipogr\u00e1ficos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Combinamos las tipograf\u00edas de palo con las serifas, usamos el contraste de tama\u00f1os, planteamos composiciones espaciales sin ret\u00edcula y definimos distintas tonalidades de rojo para conseguir ese desorden controlado que se respira en los mercados tradicionales.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Adem\u00e1s, nos abre un universo de infinitas posibilidades que hemos aplicado en distintos soportes para tirar del concepto hasta obtener la identidad gr\u00e1fica de la campa\u00f1a. Improvisaci\u00f3n, festividad, espontaneidad, ritmo y efervescencia, son valores que tambi\u00e9n queremos comunicar a partir del aparente desorden tipogr\u00e1fico de la campa\u00f1a gr\u00e1fica.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding<\/p>\n","protected":false},"featured_media":4693,"template":"","meta":{"_acf_changed":false},"tipus":[72],"class_list":["post-14814","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-advertising"],"acf":{"credits":""},"yoast_head":"\nMercat de M\u00fasica Viva de Vic 2017 | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Concepto, dise\u00f1o y desarrollo de la campa\u00f1a gr\u00e1fica para el 29\u00ba Mercado de M\u00fasica Viva de Vic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/mmvv-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercat de M\u00fasica Viva de Vic 2017 | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Concepto, dise\u00f1o y desarrollo de la campa\u00f1a 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