{"id":14832,"date":"2016-10-19T16:46:01","date_gmt":"2016-10-19T14:46:01","guid":{"rendered":"https:\/\/zoo.ad\/projects\/bofill\/"},"modified":"2026-10-19T14:39:17","modified_gmt":"2026-10-19T12:39:17","slug":"bofill","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/bofill\/","title":{"rendered":"Bofill Ecol\u00f3gica"},"content":{"rendered":"\t\t
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Bofill Ecol\u00f3gica<\/h1>\n\t\t\t\t\t

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Dise\u00f1o de la nueva identidad de Bofill. El briefing<\/em> est\u00e1 orientado a dar una nueva visi\u00f3n a su \u00fanico producto, la longaniza Bofill. En esta nueva etapa de la marca, el cliente quiere a\u00f1adir una nueva caracter\u00edstica al producto, la de ser una longaniza ecol\u00f3gica.<\/h3>\n\t\t\n<\/div>\n\n<\/div>\n
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La m\u00e1xima calidad y la producci\u00f3n ecol\u00f3gica har\u00e1n de Bofill una de las longanizas de mayor prestigio del mundo. La marca es originaria de 1894, y en esta nueva etapa evolutiva, el dise\u00f1o ha respetado los recursos gr\u00e1ficos y de impresi\u00f3n de su \u00e9poca, pero los actualiza para dar la distinci\u00f3n necesaria al nuevo producto.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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La dualidad entre la herencia de la marca, la calidad y la tradici\u00f3n, junto con la parte ecol\u00f3gica, son la base del dise\u00f1o. La combinaci\u00f3n de una parte m\u00e1s sofisticada con la vertiente m\u00e1s natural y pura del producto.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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El uso de una tipograf\u00eda elegante con caracter\u00edsticas stencil<\/em>, otorgan la sofisticaci\u00f3n requerida a la marca, que con acabados de stamping<\/em> dorados la destacan por encima de los otros elementos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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En el packaging<\/em>, los colores de tonalidades naturales combinados con espacios blancos nos ayudan a transmitir pureza y naturalidad. Algunos elementos originarios, como la ilustraci\u00f3n de la f\u00e1brica, se han actualizado y potenciado para que adquieran m\u00e1s protagonismo en el dise\u00f1o y ayuden a transmitir los valores actuales de la marca.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Branding & Packaging<\/p>\n","protected":false},"featured_media":3335,"template":"","meta":{"_acf_changed":false},"tipus":[67,68],"class_list":["post-14832","projects","type-projects","status-publish","has-post-thumbnail","hentry","tipus-branding","tipus-packaging"],"acf":{"credits":""},"yoast_head":"\nBofill Ecol\u00f3gica | Zoo Studio<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o de la nueva identidad de Bofill. El briefing est\u00e1 orientado a dar una nueva visi\u00f3n a su \u00fanico producto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoo.ad\/es\/projects\/bofill\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bofill Ecol\u00f3gica | Zoo Studio\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1o de la nueva identidad de Bofill. 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