{"id":14858,"date":"2016-10-10T13:25:31","date_gmt":"2016-10-10T11:25:31","guid":{"rendered":"https:\/\/zoo.ad\/projects\/naming-vol-2\/"},"modified":"2026-10-19T14:39:41","modified_gmt":"2026-10-19T12:39:41","slug":"sense-titol-2","status":"publish","type":"projects","link":"https:\/\/zoo.ad\/es\/projects\/sense-titol-2\/","title":{"rendered":"Naming vol. 2"},"content":{"rendered":"\t\t
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Naming vol. 2<\/h1>\n\t\t\t\t\t

Naming<\/h2>\n\t\t
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Recetario de Cacao Barry.<\/h5>\n\t\t\t\t\t

Recopilaci\u00f3n de ocho recetas, entregadas por fasc\u00edculos, realizadas y detalladas por distintos chefs de Cacao Barry. Nombre muy descriptivo en ingl\u00e9s, pero de f\u00e1cil comprensi\u00f3n aunque no se domine el idioma.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Estudio de arquitectura.<\/h5>\n\t\t\t\t\t

Entendido en el contexto de filtrar, de analizar toda la informaci\u00f3n para sacarle todo el jugo y destilarla hasta obtener el mejor resultado. Palabra corta y fina con una sonoridad suave y agradable. Aunque en catal\u00e1n ir\u00eda con ele geminada, la escribimos tal como se pronuncia. Posible relaci\u00f3n gr\u00e1fica con un embudo, icono que seg\u00fan la orientaci\u00f3n podr\u00eda ayudar a tener un significado m\u00e1s dual y a conseguir un punto atrevido dentro de la seriedad de la palabra.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Tienda de productos para animales.<\/h5>\n\t\t\t\t\t

Se combina fauna<\/em> con rama<\/em> del antiguo griego que significa \u2018vista\u2019. Conceptualmente hace referencia a la visi\u00f3n de animales y productos. Se entiende bien en los tres idiomas. Moderno y fresco. Ritmo fon\u00e9tico agradable marcado por las cuatro \u00aba\u00bb.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Alimentos congelados.<\/h5>\n\t\t\t\t\t

Empresa familiar de alimentos cocinados tradicionales.\u00a0Mos<\/em> significa \u00abmordisco\u00bb, y al mismo tiempo es un t\u00e9rmino que se utilizaba mucho en frases tradicionales catalanas. Con este naming<\/em> conseguimos transmitir tradici\u00f3n y alimentaci\u00f3n, los dos pilares fundamentales de la empresa. Y se pronuncia bien tanto en catal\u00e1n como en castellano.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Instructores de esqu\u00ed.<\/h5>\n\t\t\t\t\t

Naming<\/em> que proviene del nombre de una tribu de esquimales de Siberia, relacionando, en este caso, la etnia y su situaci\u00f3n geogr\u00e1fica con la nieve, las monta\u00f1as y el dominio del entorno.\u00a0El sonido fon\u00e9tico es atractivo, con una \u00abk\u00bb en medio de la palabra que le otorga un cierto aire juvenil y que al mismo tiempo le da car\u00e1cter.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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L\u00ednea de productos ecol\u00f3gica para la protecci\u00f3n de perros y gatos.<\/h5>\n\t\t\t\t\t

Productos que tienen como funci\u00f3n principal proteger. Adem\u00e1s, tienen el valor a\u00f1adido de que son ecol\u00f3gicos. A partir de estas dos palabras clave en catal\u00e1n, protecci\u00f3<\/em> + ecol\u00f2gic<\/em>, creamos el acr\u00f3nimo final. Sonoridad potente, poderosa y con consistencia.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Marca para herramientas de caf\u00e9.<\/h5>\n\t\t\t\t\t

Contracci\u00f3n de las palabras sibarita<\/em> + barista<\/em>. Resultado con connotaciones de fin\u00edsima calidad.\u00a0La ausencia de la \u00aba\u00bb final de barista<\/em> nos perfila un resultado m\u00e1s exquisito y selecto, y a la vez internacional, que evita parecer una palabra m\u00e1s bien coloquial. En el \u00e1mbito fon\u00e9tico, tiene una intenci\u00f3n capic\u00faa que, aunque no lo sea realmente, resulta agradable al o\u00eddo.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Marca de bolsas de t\u00e9.<\/h5>\n\t\t\t\t\t

Las cinco en punto, la hora del t\u00e9. Cinco recetas de bombones con cinco t\u00e9s distintos.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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