The logo features a bold, large-format typeface that conveys the strength and energy these dogs need to maintain a high level of performance during activity. The typographic composition dominates the packaging like a powerful statement, while also making each variety easy to identify: Daily, Energy and Puppy.

The orange colour is inspired by the safety gear used during hunting to make hunters visible and help prevent accidents.

The contrast and combination of orange with the distinctive colours assigned to each variety create a direct and recognisable visual language that reinforces the brand’s authenticity and genuine character.