Innovacat 2018 Awards

Branding & Trophy design

Identity and graphic campaign for the Awards Innovacat 2018, that reward the innovation and the creativity applied to the business.

In 2018 edition, we wanted to transmit the constant duality that the entrepreneurs need to deal with when they carry out a project. The rational and the emotional parts, heart and head. With this concept, we created two parallel campaigns, where each one of the two parts exposed their reasons, and motivated the candidates to participate, either following reason, or emotion.

The trophy also reflected this duality, and for this reason, we made a trophy with two sides, so that the winner could keep it with his preferred side.