Eukarya — Lluc Crusellas

Eukarya — Lluc Crusellas

Packaging

Eukarya and Lluc Crusellas commissioned us to design the 2025 Christmas Advent calendar.

The challenge was to create packaging that goes beyond its containing function and turns the daily opening into a ritual. The verticality of the pack gives the product presence and transforms it into a theatrical piece an elegant and desirable tower designed to sit naturally within the Christmas setting while adding sophistication.

Eukarya — Lluc Crusellas
Eukarya — Lluc Crusellas
Eukarya — Lluc Crusellas

The graphic direction stems from the brand’s identity. Here, we use a deep red combined with a bold typographic application: enlarged, fragmented and glossy numbering that builds visual rhythm. Two rich reds, one matte, the other glossy and metallic, further define the object’s sense of quality.

Eukarya — Lluc Crusellas

Inside, the small boxes introduce a vibrant chromatic sequence, combined with different numerical compositions to bring contrast and variety.

Eukarya — Lluc Crusellas
Eukarya — Lluc Crusellas

With this concept, the Advent calendar becomes a continuous unboxing experience, where each little box reveals a small moment of pleasure. A premium, emotional and memorable piece of packaging that elevates the gesture of gifting chocolate.

Eukarya — Lluc Crusellas