The challenge was to create packaging that goes beyond its containing function and turns the daily opening into a ritual. The verticality of the pack gives the product presence and transforms it into a theatrical piece an elegant and desirable tower designed to sit naturally within the Christmas setting while adding sophistication.

The graphic direction stems from the brand’s identity. Here, we use a deep red combined with a bold typographic application: enlarged, fragmented and glossy numbering that builds visual rhythm. Two rich reds, one matte, the other glossy and metallic, further define the object’s sense of quality.

Inside, the small boxes introduce a vibrant chromatic sequence, combined with different numerical compositions to bring contrast and variety.