Oneday

Branding & Packaging

Oneday is a sunscreen and Aloe Vera after-sun brand designed for specific moments — beach days, travel or short getaways — thanks to its small, single-use format.

The logo is inspired by sunrise and sunset, symbols of energy and balance.
The Oneday logo design features an “O” horizontally cut at the lower part, symbolising the sun rising over the horizon line.

The packaging is inspired by iconic beach huts with their multicoloured stripes, as well as the traditional nautical stripes of sailor shirts.

These elements come together to create packaging that immediately evokes the relaxed beach atmosphere: sun, sea and fun. The stripes are not merely aesthetic; they symbolise the layered protection that sunscreen provides against UV rays.