Casa Tarradellas has entrusted us with the design of the packaging for the sliced meat line.
With the aim of achieving clarity and transparency in the packaging, we present all the information in white and in the form of a box: ingredients, nutritional table, claims or highlights, quality seals, and so on. In this way, we facilitate reading while prioritizing the brand and the product itself.
We introduce a "headline" in front of the product's name to help identify it. For example, we highlight "Ham" on the package "Extra Thin Slices Cooked Ham."
The incorporation of the colour green helps us identify the product, associating it with pizzas, the brand's product with a greater presence in large retail stores.