Natura Vet — Dingonatura
Packaging Design for Natura Vet, Dingonatura's new line of animal feed. Natura Vet is a range of natural pet food, available exclusively at veterinary clinics.
In a highly competitive market, we have created a distinctive packaging design featuring synthetic illustrations, a straightforward layout, and flat colors. Our aim is to make an immediate and lasting impression.
We use color coding to distinguish between different products in the line, and the illustrations help to differentiate the products while also concisely explaining their features and main ingredients. The consistent layout of the graphic elements gives the product line a unified look and feel.
We have developed a set of brand icons to symbolize various concepts, which can be easily associated with the products.
Through the use of simple geometric shapes, we have created a visual language that helps to convey important product information, such as ingredients or benefits.