Corretja

Branding & Advertising

Corretja is a store of materials for construction and decoration, which entrusts us with the design of a communication campaign with a double objective: to enhance the service of the integral projects of kitchens and bathrooms, and to expand the clients base towards the sector of the architecture and interior design.

We have designed a campaign based on the concept of moodboard. The creation of moodboards is part of the work process of many architects and interior designers.

A series of photographs of geometric compositions created from materials, objects and accessories for the construction of kitchens and bathrooms, allow us to present different styles without showing a specific case. Thus, we can convey a style but each one will imagine their kitchen or bathroom.

We use a stick stencil typeface for the copies, which reinforces the concept "construction".

The advertisements will be reproduced in various media, from newspapers and magazines to advertising lightboxes, construction fences, banners ...

Photography: Joan Pujol-Creus

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